Unlike bracelets, cufflinks, ties, rings, or even watches, men's wallets are a necessity. Many like to call it an accessory, but accessories are optional. They can be left at home if desired. Wallet’s cannot. Want to argue that? Then you’ll have a long list of reasons why it’s not practical to NOT carry a men's wallet…at least a minimalist or unique wallet, due to the complete lack of the digital takeover…maybe someday soon, but I doubt it.
Because it’s a necessity, the mere presence of a wallet means it has become a victim of, or is granted the purview of, fashion oversight. To this point then, wallets have gained tremendous attention over the year. As a “required accessory”, it contributes to the overall style of the person carrying it. Again, many will argue that because the men's wallet is not seen, since it’s carried in a person’s pocket it has less relevance than a scarf, pocket square or macelete (a man’s bracelet?). No matter, the psychology of wallets demonstrates that it is THE power accessory since it carries the wealth of the individual. It’s a status symbol, and as such, at the most appropriate and most noticeable time, it is pulled out for everyone to see.
Since we’ve established the necessity of the men's wallet on a person and since it contributes to the style of the person carrying it, AND by virtue of these things it has gained attention from the fashion world, it then must become a fashion focus of the masses. In The New York Times, Stephanie Winston Wolkoff, Lincoln Center's first director of fashion, stated what sounds like the industry's new official consciousness transformation mantra: "Fashion, ultimately, is for the masses. The more that we can open it up to the people who, before, were only seeing it on television, or seeing it in the magazines, the more it becomes real life to them. Exclusivity was something we want to get away from.” This is not hard to believe, as a whole industry has been built around immediately copying the fashions of top designers, and providing them to the masses at affordable prices. Fashion houses don’t want to leave that easy money on the table.
Unique men's wallets are no different. We’ve seen a resurgence of cool men's wallet fashion brands like Coach, Burberry, Hugo Boss, Tommy Hilfiger, Gucci and underground brands like Goyard. Each coming out with their own take on the typical styles, with a brand identifier, to make the pull of a wallet from the pocket blend with the person’s style. This harmonizes with other components and thus becomes noticeable and fashionable.