Results from Tie-Fold Wallet Design Survey

August 08, 2017

Results from Tie-Fold Wallet Design Survey

In mid-July 2017 we initiated a survey to all Narwhal customers to provide feedback on to different design patterns.  At issue was the interior pocket orientation for the Tie-Fold wallet.

Initially, the Tie-Fold wallet had opposing pockets, 2 oriented up and 2 oriented down.  Later, the design migrated to be all 4 pockets oriented up.  Over time, various feedback indicated that there was a preference developing, so a survey was created and sent out.

Below are the results from the survey request.  As you can see, it's an almost equal vote between opposing pockets and all up pockets.  So, what we're going to do is begin producing BOTH and provide a selection indicator so you can find the wallets available in each pocket orientation.

Tie-Fold Survey Results

We appreciate everyone who participated to help define the design direction!





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